Yamaha Scooter Boutique sells scooters and fashion accessories

Yamaha has today launched their first Yamaha Scooter Boutique in India. It is located in Chennai. It is inaugurated under the banner of Bikerz, which is a brand dealer based in the same city.

Yamaha Scooter Boutique is spread in an area of 3,100 square feet. The idea is to give the customers a unique experience by helping them purchase Yamaha scooters and fashion accessories under the same roof. One can also get their Yamaha scooter serviced.

The complete lineup of the brand's scooters in the Indian market, including Fascino, Cygnus Ray Z, and Cygnus Ray-ZR, is available for purchase. Ride props are on display, and safety training and support is provided as well.

Commenting on the launch of the Scooter Boutique, Mr Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd. said,

“Yamaha’s innovation in design and technology has contributed significantly to the modern era of motorcycling in the world. Similar engineering is also consumed to design Yamaha’s global scooter line up which offers comfort and excitement with every ride along with stylish and sporty visual appeal. India’s expanding scooter segment, which has been defining the growth trajectory for the domestic two-wheeler industry for quite some time, could now see a boost with more female customers. Yamaha’s Scooter Boutique, being the first of its kind in India as well as in the world, will bring out the global experience of exciting brand engagement and appropriate customer interface to let the Indian customers connect their scooter passion to the worldwide trend of scootering.”

Speaking on the occasion, Mr Roy Kurian, Senior Vice President, Sales & Marketing, YMIS said,

“Yamaha’s scooter boutique will host exciting experiences of buying and servicing which draws its true value when offered to the evolving customer base for scooters in India. Today’s customer shows enhanced engagement when they are offered finest hospitality in the buying zones. The boutique is aimed at creating a world class facility for Yamaha customers by focussing at their lifestyle which is now an extension of their personality. Also as a young brand, Yamaha’s connect with fashion and lifestyle (established through the fashion scooter Fascino) will be amplified through services of lifestyle enrichment and fashion cues. The boutique will offer style and comfort along with realistic purchase options based on comfort, riding skills and economy.”